Why Inclusion is Important to Employee Advocacy

Why Inclusion is Important to Employee Advocacy Employee advocacy is a term used to describe promotion of a brand by its employees. Why is inclusion such a key ingredient to a successful advocacy programme? We’ve had a chat with  Charu Malhotra  who has over 13 years in-house experience in global  Talent Acquisition strategy Employer Branding  leadership roles at  Unilever, BP, Ferrero and Primark. Have a listen to the interview below, keep reading for a summary and be sure to subscribe to the  Employer Branding Podcast. Listen on  Apple Podcasts,  Stitcher Radio,  Google Play  or  SoundCloud. In this episode you’ll learn: About the importance of employee advocacy Why your current employer brand status is EVERYTHING! That successful employee advocacy has nothing to do with company size or sexy brand Charus take on future content stories in employee advocacy Why co-creating your EVP makes a difference If advocacy has actually become bigger than recruitment What the pitfalls are of an  employee advocacy programme Charus favourite, cost-effective tech tool What companies ROCK in employee advocacy! Connect with Charu on  LinkedIn